Category Creation

The questions that matter most don't get solved. They return. Why the best leaders win by giving old questions new answers instead of chasing new ones.

I’ve told the story of founding Plum Analytics many times, but I rarely mention what happened three weeks after I started the company: my father was diagnosed with cancer. We had started Plum Analytics based on what we thought our target customers wanted: better metrics for research evaluation. We began with a market opportunity, a business […]

You don’t need more time, you need better rhythm. Your product team has all the necessary meetings, and yet you’re always scrambling. 1:1 meetings only happen when you can find the time. Strategic thinking gets pushed aside by urgent requests. You’re shipping, sure. But it feels chaotic and disconnected from the customer. And deep down, […]

Picture this scene: And yet… You’re staring at your dashboard, wondering if any of this actually moved the needle on breakthrough impact. When I created a new category in scholarly metrics at Plum Analytics, we faced a measurement problem most product leaders never encounter: How do you track progress toward something that’s never existed before? […]

Especially with the never-ending stream of product releases, teams can get lost and lose track of the reason they are building the product in the first place. Like a beacon in the fog, a clear and compelling vision can guide them through the numbing repetition of endless product updates. However, many product leaders struggle with […]