Framework

My book didn’t start with an outline. It started with fear. A talk I over-prepared for. And one drawing I couldn’t stop thinking about. That was the moment it became a book I had to write.

Most leadership advice pushes you to do more: More clarity.More delegation.More velocity. But doing more doesn’t help when you’re solving the wrong problem. You don’t need more output. You need a better diagnosis. Great leaders don’t just lead well. They know exactly where they’re stuck. That’s what makes forward movement possible. It took me months to […]

Every leader knows the rush of inspiration: the all-nighter, the surge, the just one more thing moment. Last week, I shared one of mine: the 48-hour build that became the first version of my Beyond Incremental website. But breakthroughs don’t come from bursts of energy alone. They come from creating systems that make that energy repeatable. This week, I put my […]

My daughter got it right: "Wow, that was quick." I'd just told her I built the first version of my website in 48 hours. What I didn't mention initially was that I barely slept during those two days. Which led to the obvious question: Why do we do that? This Is What Breakthrough Leadership Actually Feels […]

Beyond Incremental: The Journey Revealed A Behind-the-Scenes Look at 12 Weeks of Writing in Public For the past 12 weeks, you’ve been receiving newsletters about leadership breakthroughs, scaling yourself, and creating category-defining impact. Last week, I mentioned I was writing a book. Today, I want to show you what we’ve built together. Every newsletter has […]

You don’t win by building a better product than the competition. You win by creating a space where competition doesn’t exist. That’s category creation: not improving what's already there, but building the market around a problem only you can solve. Most product leaders aren’t doing this.They’re professional optimizers. Making things faster, cheaper, prettier… and call […]

It’s easy to fall into the trap of blindly following frameworks that ‘everyone’ says work. But what happens when those frameworks hold you back instead of pushing you forward? Frameworks are the training wheels of problem solving. Think about when you first learned to ride a bike. Training wheels helped you get comfortable with balance, […]

Especially with the never-ending stream of product releases, teams can get lost and lose track of the reason they are building the product in the first place. Like a beacon in the fog, a clear and compelling vision can guide them through the numbing repetition of endless product updates. However, many product leaders struggle with […]