Story Power

I’ve told the story of founding Plum Analytics many times, but I rarely mention what happened three weeks after I started the company: my father was diagnosed with cancer. We had started Plum Analytics based on what we thought our target customers wanted: better metrics for research evaluation. We began with a market opportunity, a business […]

Do you have a photo that takes you back to the exact moment your life shifted? The kind of moment that showed you strength you didn’t know you had? For me, it is a picture of a waterfall. I keep this photo on the wall above my desk, and to most, it probably just looks […]

A common question I get is… What is the most important skill a leader should improve? Storytelling is, or should be, on the top of every leader’s list. As a leader, your ability to tell a story can be the difference between inspiring your team to achieve great outcomes or leaving them uninspired and unmotivated. […]

Especially with the never-ending stream of product releases, teams can get lost and lose track of the reason they are building the product in the first place. Like a beacon in the fog, a clear and compelling vision can guide them through the numbing repetition of endless product updates. However, many product leaders struggle with […]