Personal Why

Articles on finding and leading from your personal why, the foundation of authentic, sustainable leadership.

6 posts

Picture of Andrea Michalek's blank whiteboard in her home office. Bookshelf containing business books, artwork, an old clock and a whiteboard eraser are next to it. The text on the image says, "Maybe the room should adapt to us."

The advice I stopped giving women

After a career spent learning how to succeed as one of the only women in the room, I started asking a different question: What if we built a different room?

August 22, 2026·Andrea Michalek
What are you really solving for?

The Opposite of More

High performers are wired for more. More goals. More progress. More achievement. It’s a part of our DNA. But, I have learned the hard way, that more for the sake of more isn’t the goal. You see it all the time. Someone who, from the outside, looks to be at the peak of success. Yet […]

October 25, 2025·Andrea Michalek
What was your wake up call?

What was your wake up call?

I want to talk about those events that wake you up and make you reconsider your path. For me, it started 5 years ago. Sometimes your drive to do what is right for "the business" comes first. You put it before your free time, your leisure time, and your mind is always racing. Some mornings, […]

December 5, 2023·Andrea Michalek
Bootstrap as Long as You Can

Bootstrap as Long as You Can

When aspiring entrepreneurs ask me when is the right time to raise money, my answer always is, “Bootstrap as long as you can, until the lack of capital slows down your growth.” Once you start the money hunt, the amount of time you can spend building your business goes down significantly. Especially if you are […]

June 11, 2021·Andrea Michalek